DropCap Media - Inspiration Delivered

About

Words say a lot. Literally. A picture may tell a pretty tale, but words tug at your heartstrings, resonate with you and linger in your mind long after you have closed a book, shut a browser window or put your phone in idle mode.

We go that extra mile in understanding your brand, and capturing its essence into brochures, websites, blogs, social media Pages, and more. As you can imagine, the consumer, today, is swamped with various mediums to savour quality content. We help you understand these mediums better, match your brand with the most apt mediums, and provide the perfect content, to boot!

Why do we stand out?

One of the early players in the market with a formal structure

We have the advantage of both organization and creativity

Experience across print, online and social media

Our insight

Consumers love to remain connected with the brands that touch their lives. One of the best ways to do this is via content that is considered to be coming via a neutral/more genuine source, like newsletters or an FB page, as opposed to paid ads.

Companies can also attract and retain new clients via these same mediums without going in for overt marketing measures.

For instance, a well-designed website with well-thought out content gives an impression of quality and trustworthiness.

Ditto for a well-managed social media page, that not only has a large number of fans but also a lot of interaction and engagement with the fan base.

Services

Social Media Management

Today, a company's digital presence is not complete without an active social media presence that reflects the brand image and ideology. Facebook, Twitter, LinkedIn, Pinterest and Google+ are but a handful of the social media sites that a brand can establish a presence on for marketing, connecting with clients, creating an identity as a thought leader, and more.

We help companies determine the social media strategy that works for them, including the sites they should have a presence on, the number of weekly updates needed, and more. We also take the hard work off their hands by managing their social media presence in a responsible and professional manner. To top it, we also provide frequent activity reports and help with promotional campaigns on various social networks.

Blogging

Findings from the globally-acclaimed 2013 Digital Influence Report by Technorati states that blogs are now the third most influential digital resource (31%) when making purchases, right behind retail sites (56%) and brand sites (34%). Buyers ranked blogs above Twitter (for moulding their opinions) and Facebook (for pushing them to make that buy). Besides, regular blogging using the right keywords ensures that your brand stays top-of-the-mind for clients.

Creative Content

Well-crafted press releases are some of the best PR tools a company can use; with our background in the news media, we can help you create excellent press notes that actually find their way into print with minimal editing. Newsletters still maintain their relevance as a brand building tool, even in the age of new media. Interestingly, there are as many takers for the e-newsletter as for its print cousin. We can help you package your corporate content so well that your clients await the next edition eagerly.

Team

Sreedevi Jayaprakash

Chief Editor and Partner

Our social media expert with over 10 years of experience in TV, print and social media. ‘Gets’ social media, builds strong relationships with clients, networker. Writes with a unique perspective